Master F&I terminology with our comprehensive glossary
Protective treatment that guards a vehicle's exterior and interior against fading, staining, and environmental damage.
The percentage of customers who purchase a specific F&I product out of total retail units sold.
A plan that locks in future routine service costs at today's pricing.
The average number of F&I products sold per vehicle, calculated by dividing total products sold by total retail units delivered. A PRU of 2.0 means you are selling an average of 2 products per car.
The total average gross profit generated per retail unit, combining front-end and back-end income.