Privacy Policy

Who We Are

ASURA Group ("ASURA," "we," "us") is an F&I performance coaching company for automotive dealership professionals. This Privacy Policy describes how we collect, use, and protect information when you visit asuragroup.com (the "Site") or contact us through it. Questions about this policy can be sent to adrian@asuragroup.com or (425) 650-6610.

Information We Collect

We collect information you choose to give us and limited technical information collected automatically:

• Contact form: name, phone number, email address, job title, company/dealership, and your message.
• Chat assistant: your first name and email address, the content of your conversation, and any details you share in it (such as phone number, dealership, or role).
• Lead forms on buttons and links: name, email address, and phone number when you request access to our community, booking, or program pages.
• SMS program: if you opt in to text messages, the terms at SMS Terms apply.
• Automatic information: standard analytics data such as pages visited, approximate location, device and browser type, and referring pages (see "Analytics & Cookies" below).

How We Use Your Information

• To respond to your inquiries and provide the information or booking you requested.
• To operate, provide, and improve our coaching programs and the Site.
• To send you relevant communications about our programs, events, and content. You can opt out of marketing communications at any time.
• To understand how the Site is used so we can improve it.

Where Your Information Is Processed

Information you submit through our forms and chat is stored in our customer relationship management platform (GoHighLevel), which we use to manage inquiries and communications. We use service providers only to operate our business, and we require that they protect your information.

Analytics & Cookies

The Site uses analytics services — Google Analytics, PostHog, and Cloudflare Web Analytics — to measure traffic and usage. These services may use cookies or similar technologies and collect information such as pages viewed, session activity, and device/browser characteristics. You can limit cookies through your browser settings; the Site remains usable without them.

We Do Not Sell Your Personal Information

We do not sell your personal information, and we do not share it with third parties for their own marketing purposes. We share information only with service providers who process it on our behalf, or where required by law.

Your Rights

Depending on where you live (including under laws such as the California Consumer Privacy Act and the EU/UK General Data Protection Regulation), you may have the right to access, correct, or delete the personal information we hold about you, to object to or restrict certain processing, and to opt out of marketing. To exercise any of these rights, contact us at adrian@asuragroup.com or (425) 650-6610. We will respond within the time required by applicable law, and we will not discriminate against you for exercising your rights.

Data Retention & Security

We keep personal information only as long as needed for the purposes above or as required by law, and we use reasonable administrative and technical safeguards to protect it. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Children

The Site is intended for automotive professionals and is not directed to children under 18. We do not knowingly collect personal information from children.

Third-Party Sites

The Site links to third-party services (for example, our community platform, call scheduling, and our blog). Those services have their own privacy policies, which we encourage you to review.

Changes to This Policy

We may update this Privacy Policy from time to time. The current version, with its effective date, will always be posted on this page.

Contact

ASURA Group — asuragroup.com
Email: adrian@asuragroup.com
Phone: (425) 650-6610